Takkle

“We’ve built TAKKLE to encompass a wide variety of high school sports, and we’ve included cheerleading and dance from the beginning.  TAKKLE's investors include Wasserman Media Group LLC, Greycroft Partners LLC, IJ Smith Enterprises LLC, and Jack Schneider, Managing Director at Allen & Company, Inc.

“Today, cheerleaders and dancers are some of the most highly skilled athletes at the high school level,” said David Birnbaum, CEO and co-founder of TAKKLE.  Moving on, it’s probably not too late to mention that Takkle is mostly aimed at high school foot/basket/baseballers mostly in the U.

, a leading organizer of competitions for cheerleaders and dancers.  David received a BA from Columbia University and an MBA from the Wharton School of Business.

Photobucket, (a sponsor) was a major slideshow player in the MySpace ecosystem until they recently boarded the "mother ship. com/battle/cheerleading/.

More than 45,000 cheerleaders across the country compete every year in more than 35 regional and national cheerleading and dance events organized by America’s Best Championships.  “We’ve built TAKKLE to encompass a wide variety of high school sports, and we’ve included cheerleading and dance from the beginning.

), a global private equity firm with over $11 billion under management. " Advertisement TAKKLE's new strategic alliance with SPORTS ILLUSTRATED enables the venerable sports media giant to engage a hard-to-reach audience that's young and tech-savvy via an online platform specifically designed for high school athletes.

com/battle), a competition in which high school athletes compete against one another via online video.  (www.

com/battle), a competition in which high school athletes compete against one another via online video.  If there’s anything I doubt, it’s whether it can sustain its current state while getting the growth it’s likely to face in the coming months.

S.  This is quite sad looking at the global potential at a market where only a very few if any have had a crack at, although it does put a spotlight at the MySpace audience which is really who they’re targeting.

Gaia Online, which is a much larger virtual world than Teen Second Life, is also a sponsor and will be presenting a separate case study.  Visitors to TAKKLE can upload and view user-generated video highlights of high school athletes from across the country.

TAKKLE offers advertisers and marketers the ability to strategically target a passionate, engaged audience of high school athletes and fans. com/battle/cheerleading/.

On a first look, one thing that strikes about Takkle is its interface: really intuitive and something which hits their target market (also known as the MySpace generation) with what they’re most familiar with. 12 million Series A funding deal with Greycroft Partners, it’s a strong concept that ‘tackles’ a niche mainstream market with tremendous potential.